IGNITE Experience

Build business understanding through decisions, practice and measurable outcomes.

Discuss a simulation pilot

Try a decision round

IGNITE Experience

Build business understanding through decisions, practice and measurable outcomes.

Discuss a simulation pilot

Try a decision round

IGNITE Experience

Build business understanding through decisions, practice and measurable outcomes.

Discuss a simulation pilot

Try a decision round

How we help

An experiential learning platform where participants operate virtual companies and see the impact of their decisions across product, market, operations, finance and growth.

Universities, colleges, entrepreneurship programmes and organisations developing entrepreneurial skills.

How we help

An experiential learning platform where participants operate virtual companies and see the impact of their decisions across product, market, operations, finance and growth.

Universities, colleges, entrepreneurship programmes and organisations developing entrepreneurial skills.

Run a virtual business

Make decisions across the functions of a company, with each choice shaping its performance.

Run a virtual business

Make decisions across the functions of a company, with each choice shaping its performance.

Connect theory with practice

Apply concepts learned in workshops or a curriculum to realistic business scenarios.

Connect theory with practice

Apply concepts learned in workshops or a curriculum to realistic business scenarios.

Learn from outcomes

Review results, discuss trade-offs and adapt the next round of decisions.

Learn from outcomes

Review results, discuss trade-offs and adapt the next round of decisions.

Support learning delivery

Use the simulation within facilitated sessions, programme activities or a curriculum pilot.

Support learning delivery

Use the simulation within facilitated sessions, programme activities or a curriculum pilot.

Interactive · Try a decision round

Run a startup for a year

Every simulation round works the same way: you decide, the market responds, and the numbers show you why. Set the price, marketing, team and product for a virtual startup, then play four quarters.

A simplified example made for this page. In IGNITE’s business simulation, participants operate virtual companies and see the impact of their decisions across product, market, operations, finance and growth.